Fairmont

Fairmont Neighborhood

Services

Brand IdentityIllustrationCustom TypeMerch DesignPoster Design

The Neighborhood Project invited me to conceptualize a new brand identity for the Fairmont neighborhood of Salt Lake City. The work was unveiled at Salt Lake City Design Week.

My goal was to capture the inherent vintage charm, outdoor recreation opportunities, and off-beat personality of the neighborhood. The posters feature prominent local businesses that have disappeared, leaving traces of whimsy in their shadows.